SOJ is a fashion house dedicated to keeping the tales, traditions and traits of the Croats alive all around the world. Our mission is to preserve the aspects of Croatian culture through design, to ensure that it is never

Sold Out, Jebote

All our designs, including our logo, represent a part of our more forgotten history, our folklore and our traditions. The SOJ logo is derived from one of the ancient Illyrian alphabets, of the the Delmatae. They were the original inhabitants of the area now known as Dalmacija and parts of Hercegovina before the migration of the Slavs. The Delmatae were pirates that fought wars against the Roman Empire. Their alphabet shares familiar traits with the ancient Greek alphabet, but also the more recent Croatian Glagoljica. Cyril and Methodius were inspired by the ancient Illyrianalphabet to create Glagoljica

Find out more about the story behind our designs below.